Digital Marketing Manager
Job ID: 1035344
Career Area: Sales & Marketing
Job Category: Sales & Marketing-Sales & Marketing
Career Area: Sales & Marketing
Job Category: Sales & Marketing-Sales & Marketing
Location: Lisle, IL
60532, US
Date Posted: January 18, 2019
Brand: FCA Group
60532, US
Date Posted: January 18, 2019
Brand: FCA Group
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Job Overview
Qualifications
The Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement across the business center. This individual will provide the business center management and dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share throughout the Midwest region.
Basic Qualifications:
- Bachelor’s degree
- 4+ years of digital marketing experience
- 1 year of experience in developing and executing digital marketing campaigns
- Ability to mentor and support district managers
- Proven and substantive track record in formulating/driving marketing communications through digital engines
- Experience delivering effective and innovative digital campaigns
- Excellent interpersonal and writing skills
- Strong analytical and critical thinking skills
- 50% U.S. travel required
Preferred Qualifications:
- Digital marketing experience at another OEM
- Digital marketing experience at an agency
- Automotive digital marketing consulting experience
- Experience implementing social media strategies in a retail automotive environment
- Successful digital marketing experience which resulted in tangible business results
- Experience skewed toward retail sales and consumer brands
- Familiarity with the latest internet development technologies and best practices
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
